2022 = Marshall's Swinging Sixties!
Marshall Amps - Six Decades Of Amplifying talent
image via t’internet!
Three degrees of celebration:
Big Joanie, Gen and the Degenerates, Nova Twins, MOSES, This Feeling, Tom Lumley & The Brave Liaison, Bedfordshire, Isle Of Wight Festival
… they’re all woven into an interdependent new uniqulture of rock music.
Home grown iconic music world brand, Marshall Amps extends it’s legend with an ARTists booking agency and state of the ART studio!
Founded in 1962 Marshall Amplification has one of the music planet’s most recognised logos.
Now stacking an ever growing network of subsidiaries, events, projects and allies, Marshall remains proud to say that it lives for music - and doesn't stop there.
During the pandemic, the hugely successful company took it upon themselves to give something back - joining the likes of Music Venue Trust, Bandcamp, Help Musicians, FAC and more in helping artists to survive to raise their profile and opportunities. History has never been harsher on creative talent and their spaces, than these last few years. The importance of anybody supporting musicians can never be over stated.
Celebrating their sixtieth anniversary, Marshall Amps are a much needed boost.
As 2022 kicks off, The Marshall Studio, England, is a state of the art wonder for digital and analogue creators, alike. Oh, and it’s got space for a live audience recording!
Then across Marshall Records (which includes Gen & The Degenerates, Nova Twins, Rews, more) and Marshall Live Agency (with The Elephant Trees, MOSES, Tom Lumley & The Brave Liaison, more) key scouting of major potential is apparent.
Every music movement needs to actually MOVE people otherwise it’s just hype.
This is proving 4REAL. Trust.
What a difference a year makes when a scene/anti-scene is genuine.
In January 2021, MLA (Marshall Live Agency) came into the peripheral vision of TheZineUK: "Aimed solely at supporting artists, crew and promoters to provide the live music industry with the tools it needs to be successful today.” Over the last sixty years Marshall has revolutionised music. MLA, headed by experienced booker, Stuart Vallans, is the next step in that journey."
Senary decades of a journey to 2022
Despite dystopia, the label and agency rosta are developing into unique strands. Rocking and rolling is not shunned there! As for here, TheZineUK doc is unashamedly biased, as some of their artists are woven into this tapestry, but we also have a steady record of potential spotting. Maybe it’s more a (flight) case of many music lovers being on the same (newer) wave-length. C’mon kismet! The tapestry keeps weaving.
Gen and the Degenerates
Our lovely Louise Schofield caught up with the engaging Gen and the Degenerates in our series of This Feeling stage filmed intervews at Isle Of Wight Festival in Autumn. This excitingasfuk band are on This Feeling’s huge #BigIn2022 tips treats tour! Experience a Wild Thing (their live set) at close range in Liverpool on 29th January.
Nova Twins
As 2021 ended, these long time faves from our story found themselves on the front cover of NME and on two public billboards (in USA and UK) amongst so much more hard earned attention.
Wargasm, Holly Humberstone, Nova Twins - 22 for ‘22; Alternative Press
Especially since their 2020 debut album ‘Who Are The Girls?’, Nova Twins are the true story of a self-styled DIY phenomenom gaining traction organically.
Not just saying that. We’ve enjoyed seeing them co-promoting local talent in Lewisham (including playing a Deptford lorry container show for Jean Genie’s birthday - and a couple of our Expo events.
They’re still lifting up their peers, Black voices, female voices, youth, musicians of any spectrum, DJs… As music fans find them - via gigs, media or word of mouth - their impact keeps raising their adulation. Good people CAN win.
I loved seeing Nova Twins fans looking so beautiful and colourful at the Love Music Hate Racism festival in August.
Empowerment is a glow. The #FertileEnvironment is real: HOT to see Nova Twins start. 2022 on the cover of Alternative Press! Next, they play international tour dates from February (including first USA shows). Find your nearest at https://novatwins.co.uk/
Does Bedfordshire have a giant Marshall Amp public artwork, yet?
It’s a tour (5th February to 5th March), a vinyl EP and an artists promotion project via Transmission Indie, Vandalism Begins At Home and Blaggers Records
Leave The Capital is bigging up local pro-activity outside London’s mainstream biz clique while supporting our local independent music spaces.
Kicking off locally at Bedford Esquires during Independent Venue Week, it’s a great year for this.
There’s an Alternative MK (Milton Keynes) radio station in support.
HQ postcode MK1: Marshall Amps have gotta be one of the great heritage names of this county and 2022 is raising the locality’s game.
MOSES
The lead singer of MOSES has a lot to get off his chest…
Since the end of 2016's eponymous debut EP, real-time punk rock theatre unfolding From Autumn 2018, their DIY audiovisual campaign has borne fruit - and exhibition.
Debut LP, ‘Almost Everything Is Bullshit’ (April 2020) and further anthem armoury means they start 2022 with over eleven million Spotify streams.
A second album has been recorded and MOSES are ready to spring into Spring.
Literally. Roaring new single, ‘Happy Birthday Payday’ is a 2022 masterpiece about any artist’s struggle and it’s lighting up radios.
They’ll do the same on a stage from February.
Tom Lumley and The Brave Liaison
In our 2020 interview with Tom Lumley, the powerful message and artwork of 'Better Than This' is a strong portent of how 2022 began with The Colston 4 and more signs that a tide could turn.
Uniqulture is a super power.
Not only were the band another of our This Feeling Stage I.o.W. Fest 2021 interviews but the following month their debut album, ‘Everything’s Affected’ is a bona fide hit across various charts - including a Rock Top 10!
They’re on tour from next month - you can imagine how it’s all gonna go off, live!
Today’s article on heritage follows on from (r)Evolution, The Musical, Continues - a recent blog about the interdependent circle of life that includes This Feeling and Isle Of Wight. "breaking new acts is part of our DNA!!" says festival head, John Giddings. Tom Lumley and The Brave Liaison can attest to this and being part of Planet Marshall Amps makes total sense.
So much can happen in a year.
Big Joanie
Just before launching Marshall Live Agency in January 2021, the highly accessible 'Origin Spotlight featured another of our inspirations, Big Joanie, talking gear-love, musical set up, sounds and influences on the Marshall Amplification YouTube Channel.
Top of the feminist pops, Big Joanie have had yet another wonderful and awe inspiring year and begin 2022 on tour with Idles. They’re part of a wider remit of what’s happening now and next in popular music - one of myriad joys of the world altering last few years. Essential for balance.
In the vanguard of game changing artists, the multi-disciplined band’s debut album 'Sistahs' graces the pulsing newer wave of music industrious. Articulately. Pay attention to their spark(l)ing tunes and tales…
Marshall are in the Interdependent Industrious
The amount of connected promoters/events/clubs - CroCroLand, DecoloniseFest, Kick Out The Jams, End Of The Trail, Ghost Road Fest, Get In Her Ears, Loud Women and their industry/media allies join the above in casting spells on our inspirations with their sharing and recommending community. Audiences, Allies and Artists for artists with no end of ideas and passion not awaiting mainstream music media hype approval. Let’s face it, if you read this, you’re on side.
Oh look! This Feeling #BigIn2022 - I’m down the front…
As situationists, pandemica permitting, TheZineUK can’t wait to create live again. We could play “spot the Marshall logo” on our gig adventures.
Marshall Amps was in our collective live music DNA all our lives already, now it's even more of a thread of our tapestry.
The fact that Marshall Amplification is home grown and part of the infrasctructure to support and raise talent is an exciting hope for the now and next of arts, techology, culture, heritage and social collusion. Like their twitter @marshallamps says: