Hello Kitty, oh so pretty with diversity in Soho City!

The awaited HYPE. X HELLO KITTY capsule collection exclusive launch in Central London was awash with fluffy cat shaped cool. Galentines Month Empowerment has never been so much fun to wear!

Sanrio’s global, apple-weight ambassador, Hello Kitty was getting down with fans at the Hype Store at Carnaby Street’s Foubert Place.

Non gender or generation specific trend - which is right up the street of Zeenagers!

A range of clothing and accessories from the bold to pastels.

Bonus! There’s a tree planted in the HYPE. forest for every order via https://uk.justhype.com/ another plus for the Fertile Environment.

More:

100 Seconds of the launch, at TheZineUK YouTube: https://youtu.be/FGsxLJ6mflY - it was magical.

There are so many wonderful people in the world’s culture of cuteness. Loving their outfits!

Thank you for the goody bags, cocktails and no end of smiles.